As the live-streaming industry continues to grow in 2025, content creators face an important decision: should they stream on Kick or Twitch? Both platforms offer unique opportunities, but which one provides the best chance to maximize earnings? Let’s compare their monetization models, revenue splits, and audience growth potential.
Monetization: Which Platform Pays More?
Twitch, the long-established leader in streaming, offers multiple revenue streams, including subscriptions, Bits, and ad revenue. However, Twitch’s 50/50 revenue split on subscriptions has frustrated many streamers.
Kick, on the other hand, has made waves with its generous 95/5 subscription revenue split, meaning streamers keep 95% of their earnings. Additionally, Kick provides better ad incentives and brand partnership opportunities, making it a strong contender for maximizing income.
Audience Growth: Easier to Build a Following?
Twitch’s vast user base can be beneficial for discoverability, but competition is fierce. New streamers often struggle to stand out. Kick, in contrast, is still growing, meaning less competition and a higher chance to attract loyal viewers.
For those looking to rapidly grow their audience on Kick, using professional promotion services can be a game-changer. Platforms like StreamHub offer high-quality audience engagement solutions, helping streamers increase their visibility and viewership. With real, organic engagement, streamers can reach a wider audience and boost their earnings.
Conclusion: Which One Should You Choose?
If you’re looking for higher revenue shares, better ad deals, and faster audience growth, Kick is a compelling choice in 2025. However, Twitch’s established infrastructure and large audience base still hold value. Ultimately, the best platform depends on your goals—but if maximizing earnings is your priority, Kick is the clear winner.
Want to take your Kick streaming career to the next level? Check out StreamHub and grow your viewership today!