Streamer Blog YouTube YouTube Live Stream Setup: A Beginner's Guide to Going Live

YouTube Live Stream Setup: A Beginner's Guide to Going Live

In the dynamic landscape of digital content, live streaming has emerged as a cornerstone for real-time engagement, community building, and direct interaction with audiences. YouTube, as the undisputed global video platform, offers a robust and accessible ecosystem for creators to broadcast live, connecting with billions of potential viewers. For aspiring streamers, the prospect of going live can seem daunting, a complex maze of hardware, software, and technical jargon. However, with the right guidance, demystifying the process is entirely achievable. This comprehensive guide from StreamHub World is meticulously crafted to empower beginners, transforming apprehension into confident execution as you embark on your YouTube Live journey.

We'll dissect every crucial step, from the foundational channel setup and essential equipment choices to intricate software configurations and best practices for audience engagement. Our aim is to equip you with the knowledge and actionable insights necessary to not only get your first live stream off the ground but also to lay the groundwork for a thriving, interactive streaming presence. Prepare to unlock the full potential of YouTube Live and connect with your community in real time.

The Essential Prerequisites: Enabling Your Live Journey

Before you can even consider pointing a camera and pressing "Go Live," there are a few fundamental steps you must complete to ensure your YouTube channel is ready for broadcasting. These prerequisites are designed to maintain platform integrity and creator accountability.

Channel Verification and Eligibility

The very first hurdle for any new live streamer on YouTube is channel verification. This is a crucial security measure that proves you are a legitimate user and not an automated bot. The process is straightforward:

  1. Verify Your Phone Number: Navigate to YouTube Studio, click on "Settings" in the left sidebar, then "Channel," and finally "Feature eligibility." Under "Features that require phone verification," you'll find the option to verify your phone number. This typically involves receiving a verification code via text message or automated voice call.
  2. Wait for Activation: Once your phone number is verified, YouTube imposes a 24-hour waiting period before you can initiate your first live stream. This is a standard security protocol, so plan your first broadcast accordingly.
  3. Adhere to Community Guidelines: Your channel must be in good standing, meaning it has no active Community Guidelines strikes. Repeated violations can restrict your access to live streaming features.

Ensuring these foundational steps are completed well in advance of your planned live stream date will prevent any last-minute technical frustrations.

Assembling Your Arsenal: Core Equipment for Quality Streaming

The quality of your live stream is directly influenced by the equipment you use. While you don't need a professional studio setup to start, understanding the role of each component will help you make informed decisions that align with your budget and aspirations.

The Visuals: Cameras and Webcams

Your camera is your audience's window into your world. The choice here depends heavily on your budget and desired visual fidelity.

  • Integrated Webcams: Most laptops come with a built-in webcam. While convenient for an absolute beginner, their quality is often limited, especially in low light.
  • USB Webcams: A significant upgrade. Popular choices like the Logitech C920 series or the Razer Kiyo offer 1080p resolution, better low-light performance, and often integrated microphones (though external mics are always recommended).
  • Mirrorless/DSLR Cameras: For professional-grade visuals, many content creators leverage mirrorless or DSLR cameras. These offer superior image quality, depth of field control, and excellent low-light performance. They typically require a capture card (e.g., Elgato Cam Link) to connect to your computer as a webcam.

The Acoustics: Microphones Make the Difference

Often overlooked by beginners, audio quality is arguably more critical than video. Viewers will tolerate mediocre video but will quickly abandon a stream with poor audio.

  • Built-in Microphones: Found in laptops and webcams, these are usually inadequate for streaming due to poor clarity, background noise pickup, and lack of dynamic range.
  • USB Microphones: An excellent starting point. Options like the Blue Yeti or Rode NT-USB Mini offer significantly improved clarity and ease of setup. They plug directly into your computer via USB.
  • XLR Microphones: For truly professional audio, XLR microphones (e.g., Shure SM7B, Rode Procaster) are the standard. They require an audio interface or mixer to connect to your computer, offering greater control over sound processing.

Placement Tip: Regardless of microphone type, ensure it's as close to your mouth as comfortably possible to minimize room echo and background noise.

Illuminating Your Presence: Lighting Essentials

Good lighting can transform even a budget webcam's image quality. It reduces grain, enhances color, and makes you look more professional.

  • Natural Light: The cheapest and often best option. Position yourself facing a window during daylight hours.
  • Ring Lights: Popular for their even, flattering illumination and ability to minimize shadows. They often come with adjustable brightness and color temperature.
  • Softboxes/LED Panels: For more controlled and professional lighting, softboxes or dedicated LED panels provide soft, diffused light, ideal for a multi-point lighting setup (e.g., three-point lighting).

The Unseen Backbone: Internet Connectivity

A stable and fast internet connection is non-negotiable for live streaming. Your upload speed is particularly critical, as it determines how much data you can send to YouTube per second.

  • Minimum Recommended Upload Speed: For 720p 30fps streaming, aim for at least 3-5 Mbps upload. For 1080p 60fps, 8-10+ Mbps upload is highly recommended.
  • Wired Connection: Always use an Ethernet cable to connect your computer directly to your router. Wi-Fi can be prone to intermittent drops and instability, leading to dropped frames and a poor viewing experience.

The Command Center: Computer Specifications

Your computer needs to be powerful enough to handle encoding your video, running your streaming software, and any games or applications you might be showcasing.

  • CPU: A multi-core processor (Intel i5/Ryzen 5 or better) is generally recommended. For higher quality or more complex streams, an i7/Ryzen 7 or equivalent is preferable.
  • RAM: 8GB is a bare minimum, but 16GB or more is ideal for smooth multitasking and streaming.
  • GPU: While the CPU can handle encoding (x264), a dedicated graphics card (NVIDIA GeForce GTX 16-series/RTX series or AMD Radeon RX 5000-series/6000-series or newer) often has dedicated encoders (NVENC, AMF) that can offload the encoding burden from your CPU, leading to better performance.

Table 1: Essential Streaming Equipment Tiers

Tier Camera Recommendation Microphone Recommendation Lighting Recommendation Internet Upload (Min.) Estimated Cost Range (USD)
Beginner (Basic, Functional) Good Quality Webcam (e.g., Logitech C920) USB Microphone (e.g., Blue Yeti, Rode NT-USB Mini) Desk Ring Light / Natural Light 3-5 Mbps (for 720p) $100 - $300
Intermediate (Enhanced Quality) High-End Webcam (e.g., Razer Kiyo Pro) or Entry Mirrorless/DSLR (with capture card) Mid-Range USB Mic (e.g., HyperX QuadCast S) or Entry XLR Mic (with interface) LED Panel Light x1 / Small Softbox 5-8 Mbps (for 1080p 30fps) $300 - $800
Advanced (Professional Grade) High-End Mirrorless/DSLR (e.g., Sony Alpha, Canon EOS R) with capture card Professional XLR Mic (e.g., Shure SM7B) with Audio Interface/Mixer Multi-point LED Panel/Softbox Setup 8-15+ Mbps (for 1080p 60fps+) $800 - $3000+

Choosing Your Broadcasting Platform: Software Solutions

To get your audio and video from your equipment to YouTube, you'll need encoding software. This software captures your screen, webcam, and microphone, combines them into a single stream, and sends it to YouTube's servers. There are several options, each with its own strengths.

YouTube Live Control Room (Webcam)

For the absolute simplest way to go live, especially if you're only showing your face and talking, YouTube's built-in Live Control Room webcam feature is ideal.

  • Pros: No software download required, extremely easy to use, ideal for quick, impromptu streams.
  • Cons: Very limited features (no custom overlays, scenes, complex audio mixing, or screen sharing).

Open Broadcast Software (OBS Studio)

OBS Studio is the industry standard for live streaming due to its power, flexibility, and open-source nature.

  • Pros: Free, highly customizable, supports multiple scenes, sources (webcams, screen captures, images, text), advanced audio filters, and a vast community for support.
  • Cons: Can have a steeper learning curve for beginners due to the sheer number of options.

Streamlabs Desktop

Streamlabs Desktop (formerly Streamlabs OBS) is built on the OBS core but offers a more user-friendly interface with integrated features specifically designed for streamers.

  • Pros: Easier to set up, includes built-in alert boxes, chat widgets, themes, and a more intuitive scene editor. Good for beginners who want a polished look quickly.
  • Cons: Can be more resource-intensive than OBS Studio, potentially impacting game performance on lower-spec PCs. Less granular control compared to pure OBS.

Other Solutions: StreamYard, Ecamm Live (Mac)

While OBS and Streamlabs dominate, other solutions exist. StreamYard is popular for browser-based multi-guest streams, and Ecamm Live offers a powerful, user-friendly experience specifically for Mac users. For this guide, we'll focus on the most common encoder software, OBS Studio and Streamlabs Desktop.

Table 2: Live Streaming Software Comparison

Feature OBS Studio Streamlabs Desktop YouTube Live Control Room (Webcam)
Cost Free (Open-Source) Free (Optional Prime subscription for extra features) Free (Built-in)
Ease of Use (Beginner) Moderate (Steeper Learning Curve) Easy (User-Friendly Interface) Very Easy (Instant Go Live)
Customizability Excellent (Highly Flexible) Good (Templates, Integrated Widgets) Minimal (Basic Title/Description)
Resource Impact Low-Moderate Moderate-High Very Low (Browser-based)
Alerts & Widgets Via Browser Sources/Plugins Built-in & Seamless Not Applicable
Multi-Scene Support Yes Yes No
Primary Use Case Advanced streaming, Gaming, Professional productions Gaming, Just Chatting, New streamers wanting polished look Quick personal vlogs, Q&A sessions

Configuring Your YouTube Studio for Live Broadcasts

Before you even open your chosen encoder software, you need to set up your live stream event within YouTube Studio. This is where you provide details about your stream, manage privacy, and get the critical "Stream Key" that connects your software to YouTube.

Scheduling a Stream

  1. Navigate to YouTube Studio: Go to studio.youtube.com.
  2. Click "Create" and "Go Live": In the top-right corner, click the "CREATE" button (camera icon) and select "Go live."
  3. Choose Your Method:
    • If using an external encoder (OBS/Streamlabs), select "Stream" on the left.
    • If using your webcam directly, select "Webcam" on the left.
  4. Fill in the Details:
    • Title: Make it engaging and descriptive.
    • Description: Provide context, add links to your social media, relevant resources, or your website.
    • Category: Select the most appropriate category for your content.
    • Privacy: Choose "Public" for everyone to see, "Unlisted" to share with specific people via link, or "Private" for testing.
    • Schedule for later: This is highly recommended. It allows you to set a specific date and time, generate a shareable link, and create a countdown.
    • Audience: Indicate whether your stream is "Made for Kids" or not. This has legal implications, so choose carefully.
    • Thumbnail: Upload a custom, eye-catching thumbnail. This is crucial for attracting viewers.

Stream Key and Encoder Settings

Once you've created your live stream event, you'll be taken to the "Stream settings" page. This is where you find the vital information your encoder software needs.

  • Stream Key: This is a unique alphanumeric code that identifies your stream to YouTube. Keep it private! Anyone with your stream key can stream to your channel. You can either use YouTube's auto-generated key or create a custom one.
  • Stream URL / RTMP URL: This is the server address your encoder will send the stream to. It's usually `rtmp://a.rtmp.youtube.com/live2`.
  • Backup Stream URL: `rtmp://b.rtmp.youtube.com/live2?backup=1`
  • Latency Options:
    • Normal Latency: Standard buffer, good quality.
    • Low Latency: Less buffer, quicker interaction, but might sacrifice a tiny bit of quality or stability.
    • Ultra-Low Latency: Fastest interaction, minimal buffer, but requires a very stable connection and might impact quality slightly.

    For most interactive streams, Low Latency is a good balance.

Mastering Your Encoder Software: OBS Studio & Streamlabs Desktop Setup

With your YouTube Live event scheduled and your stream key in hand, it's time to configure your chosen encoder software. We'll outline the general steps applicable to both OBS Studio and Streamlabs Desktop.

Initial Setup Wizard (Optional but Recommended)

Both OBS Studio and Streamlabs Desktop offer an initial setup wizard when you first launch them. This wizard can automatically optimize your settings based on your computer's hardware and internet speed. It will also prompt you to connect your YouTube account, simplifying the stream key input.

Configuring Stream Settings

  1. Navigate to Settings: In OBS, go to "File" -> "Settings." In Streamlabs, click the cogwheel icon in the bottom-left.
  2. Stream Tab:
    • Service: Select "YouTube - RTMPS."
    • Server: Leave as "Primary YouTube ingest server."
    • Stream Key: Paste the stream key you copied from YouTube Studio. If you linked your account, you might just select your YouTube stream event here.
  3. Output Tab: This is crucial for stream quality and performance.
    • Output Mode: Set to "Advanced" for more control.
    • Encoder:
      • Hardware Encoder (NVENC, AMF, QuickSync): If you have a dedicated graphics card (NVIDIA, AMD) or a newer Intel CPU, use its hardware encoder. This offloads the encoding from your CPU, preserving performance for games or other applications.
      • Software Encoder (x264): Uses your CPU to encode. Can offer better quality at lower bitrates but is much more CPU-intensive. Use if you have a powerful CPU and no dedicated GPU, or if your hardware encoder struggles.
    • Bitrate: This is the amount of data (in kilobits per second, kbps) you send to YouTube. Higher bitrate equals better quality but requires more upload speed.
      • 720p 30fps: 2,500 - 4,000 kbps
      • 1080p 30fps: 4,500 - 6,000 kbps
      • 1080p 60fps: 6,000 - 9,000 kbps

      Always stay below YouTube's recommended maximums to avoid issues. Your upload speed must comfortably exceed your chosen bitrate.

    • Keyframe Interval: Set to 2 seconds (YouTube's recommendation).
    • Preset/Quality: For hardware encoders, choose a preset that balances quality and performance (e.g., "Quality" or "Max Quality"). For x264, a faster preset means less CPU usage but slightly lower quality (e.g., "veryfast" or "fast").
  4. Video Tab:
    • Base (Canvas) Resolution: Your monitor's resolution (e.g., 1920x1080).
    • Output (Scaled) Resolution: Your stream's resolution (e.g., 1920x1080 for 1080p, 1280x720 for 720p).
    • FPS (Frames Per Second): 30 or 60. Match this with your bitrate settings.
  5. Audio Tab: Ensure your desktop audio and microphone devices are correctly selected. Set your sample rate to 44.1 kHz or 48 kHz.

Building Your Visuals: Sources and Scenes

This is where you design what your viewers see. Both OBS and Streamlabs use "Scenes" and "Sources."

  • Scenes: A collection of sources. Think of them as different "layouts" for your stream (e.g., "Starting Soon," "Gameplay," "Just Chatting," "Be Right Back," "Ending Stream").
  • Sources: Individual elements within a scene.
    • Display Capture: Captures your entire monitor.
    • Game Capture: Captures a specific game running in full screen.
    • Window Capture: Captures a specific application window.
    • Video Capture Device: Adds your webcam, DSLR, or capture card.
    • Image: Adds static images (overlays, logos).
    • Text (GDI+): Adds text to your stream.
    • Browser Source: Crucial for adding web-based widgets like alerts, chat, and follower goals from Streamlabs, StreamElements, etc.

    Arrange and resize your sources within each scene to create your desired layout. Use the "Audio Mixer" to monitor and adjust the levels of each audio source (microphone, desktop audio, game audio).

Audio Mixer: Balancing Sound

The audio mixer allows you to control the volume levels of all your audio sources independently. Ensure your microphone is clear and loud enough, but not clipping (peaking into the red). Your game or desktop audio should be audible but not overpower your voice. Use filters (available by right-clicking a source in the mixer) like noise suppression, noise gate, and compressor to refine your microphone's sound quality.

The Moment of Truth: Going Live and Engaging Your Audience

With everything configured, the final steps involve a pre-flight check, initiating the broadcast, and interacting with your viewers.

Pre-Stream Checklist

  1. Internet Check: Confirm your wired internet connection is stable.
  2. Audio Check: Speak into your microphone, play some desktop audio, and verify all levels are correct in your encoder's audio mixer.
  3. Video Check: Ensure your webcam or camera is working, properly framed, and well-lit.
  4. Stream Info: Double-check your stream title, description, and thumbnail in YouTube Studio are accurate.
  5. Software Health: Look for any red warnings or dropped frames in your encoder software.
  6. Practice Run (Optional): Do a short "Private" or "Unlisted" stream to test everything end-to-end.

To truly maximize your reach and ensure your initial broadcasts gain traction, consider leveraging professional marketing insights. Platforms such as streamhub.shop offer valuable services designed to help emerging channels get discovered, providing an edge in a competitive landscape.

Starting Your Broadcast

  1. Start Streaming in Encoder: In OBS Studio or Streamlabs Desktop, click the "Start Streaming" button.
  2. Monitor YouTube Studio: Go back to your YouTube Live Control Room. After a few seconds, you should see a preview of your stream. If everything looks good, click the "GO LIVE" button in the top right.
  3. Engage Immediately: As soon as you're live, welcome viewers, introduce yourself, and set the stage for your content.

Live Audience Engagement

Interaction is the heart of live streaming. Make your viewers feel like they are part of the experience.

  • Monitor Chat: Keep an eye on your live chat. A second monitor or a dedicated chat overlay is highly recommended.
  • Respond to Comments: Acknowledge viewers by name and respond to their questions and comments.
  • Polls and Q&A: Use YouTube's built-in poll feature or dedicate segments for Q&A to keep interaction flowing.
  • Super Chat/Super Stickers: Acknowledge and thank viewers who use these monetization features.
  • Moderation: Have moderators in chat to manage spam, answer common questions, and maintain a positive environment.

Ending Your Stream Gracefully

Don't just abruptly end your stream. Give your viewers a proper send-off.

  1. Transition to an Outro Scene: A scene with your social media handles, a "Thanks for Watching" message, and some background music is ideal.
  2. Thank Your Viewers: Express gratitude for their time and support.
  3. Call to Action: Remind them to subscribe, like the stream, and follow you on social media. Announce your next stream or upload.
  4. End Stream in YouTube Studio: Click the "END STREAM" button in the YouTube Live Control Room.
  5. Stop Streaming in Encoder: After YouTube confirms the stream has ended, click "Stop Streaming" in OBS or Streamlabs.

Post-Stream: Analytics and Archiving

Your work isn't over once the stream ends. Analyzing your performance and managing your archived content are vital for continuous improvement.

YouTube Analytics for Live Streams

YouTube Studio provides detailed analytics for your live streams. Navigate to "Analytics" in the left sidebar and filter by "Live." Key metrics to examine include:

  • Watch Time: Total time viewers spent watching.
  • Peak Concurrent Viewers: The highest number of viewers at any single moment.
  • Average View Duration: How long, on average, viewers stayed.
  • Chat Messages: Volume of interaction.
  • New Subscribers: How many new subscribers you gained during the stream.
  • Demographics: Who is watching your streams.

Use this data to understand what worked well, what didn't, and how to refine your content and timing for future broadcasts.

Archiving and VODs (Video On Demand)

YouTube automatically saves your live streams as VODs (Video On Demand) on your channel. You can find them under the "Live" tab on your channel page. From YouTube Studio, you can:

  • Edit Details: Update titles, descriptions, and add end screens or cards.
  • Trim: Remove dead air at the beginning or end of your stream.
  • Create Clips: Extract short, engaging segments from your VOD to share as separate videos or on social media.
  • Download: Download a copy of your stream for local editing.

Optimizing for Growth: Beyond the Broadcast

Getting live is just the beginning. Sustained growth requires strategic planning and consistent effort.

Content Strategy and Niche Identification

What makes your stream unique? Identifying your niche and consistently delivering engaging content within it will attract and retain viewers. Experiment with different formats, but always stay true to your core content identity.

Promoting Your Live Streams

Don't assume viewers will just find you. Actively promote your upcoming streams:

  • Social Media: Share your scheduled stream link on Twitter, Instagram, Facebook, TikTok, etc.
  • Community Tab: Use YouTube's Community tab to post updates and stream announcements.
  • Discord: Build a community on Discord and notify them before you go live.
  • Cross-Promotion: Collaborate with other streamers or promote your live content on your pre-recorded videos.

For streamers looking to consistently grow their audience and understand the nuances of platform algorithms, services like streamhub.shop can be instrumental. They provide data-driven strategies and promotional tools that can significantly enhance a channel's visibility and engagement metrics.

Building a Community

Live streaming is inherently social. Foster a welcoming and interactive community:

  • Be Responsive: Engage with your chat, answer questions, and acknowledge regulars.
  • Be Authentic: Let your personality shine through.
  • Set Expectations: Be consistent with your schedule.
  • Extend the Conversation: Encourage viewers to join your Discord or other social platforms to continue discussions outside of live streams.

Troubleshooting Common Live Stream Issues

Even seasoned streamers encounter technical glitches. Here are some common problems and their solutions:

  • Dropped Frames:
    • Cause: Internet instability, CPU/GPU overload, incorrect bitrate.
    • Solution: Use a wired connection. Lower your bitrate or output resolution. Check your encoder settings (try a hardware encoder if available). Close unnecessary applications.
  • Audio Sync Issues:
    • Cause: Delay between video and audio sources.
    • Solution: In your encoder's audio mixer, right-click your microphone source, go to "Filters" or "Properties," and add a "Render Delay" or "Sync Offset" to either your audio or video source to match them. Experiment with small increments.
  • Poor Quality/Pixelation:
    • Cause: Low bitrate, weak internet upload, incorrect encoder settings.
    • Solution: Increase bitrate (if upload speed allows). Ensure you're using a strong encoder preset. Check your internet connection.
  • Stream Key Errors:
    • Cause: Incorrect or expired stream key.
    • Solution: Copy and paste the stream key directly from YouTube Studio, ensuring no extra spaces. Generate a new stream key if issues persist.
  • Software Crash:
    • Cause: Outdated drivers, conflicting software, system overload.
    • Solution: Update graphics drivers. Ensure your streaming software is the latest version. Disable hardware acceleration in other applications.

Frequently Asked Questions About YouTube Live Streaming

Here are answers to some common questions beginners have about live streaming on YouTube:

What's the best internet speed for YouTube Live?

For high-quality streaming, specifically 1080p at 60 frames per second (fps), you should aim for an upload speed of at least 8-10 Mbps. For 1080p at 30fps, 4.5-6 Mbps is generally sufficient. If you're streaming at 720p 30fps, 2.5-4 Mbps upload should be adequate. Always remember that your upload speed needs to be consistently stable and should comfortably exceed your chosen stream bitrate to prevent dropped frames and pixelation.

Can I live stream from my phone?

Yes, you can! YouTube allows mobile live streaming directly from the YouTube app. However, your channel must meet specific eligibility requirements, typically having at least 50 subscribers. Once eligible, simply open the YouTube app, tap the "Create" button (plus icon), and select "Go live." Mobile streaming is excellent for vlogging, events, or spontaneous interaction but offers fewer customization options than desktop software.

How do I make my live stream look more professional?

Achieving a professional look involves several key elements: good lighting (e.g., a ring light or softbox), clear audio (a dedicated USB or XLR microphone), a well-designed custom overlay and scenes (using OBS Studio or Streamlabs Desktop), and a high-quality webcam or camera. Consistent branding, a clean background, and engaging content also contribute significantly to a professional appearance.

Is it free to live stream on YouTube?

Yes, live streaming on YouTube is absolutely free for all eligible creators. You don't need any special subscriptions or premium accounts to go live. The only costs involved would be for any optional hardware (camera, mic, lights) or premium streaming software/overlays you might choose to purchase. YouTube provides all the necessary platform tools at no charge.

What is a stream key and why do I need it?

A stream key is a unique, confidential alphanumeric code that acts as a password, securely connecting your streaming software (like OBS Studio or Streamlabs Desktop) to your specific YouTube channel's live stream event. It tells YouTube exactly where to send your broadcast. You need it because without it, YouTube wouldn't know which channel your stream belongs to. Always keep your stream key private, as anyone with access to it could stream to your channel.

The Future is Live: Embracing Your Streaming Potential

Embarking on your YouTube Live streaming journey is an exciting venture that opens up a world of real-time connection and creative expression. This guide has equipped you with the foundational knowledge to set up your equipment, configure your software, and navigate the YouTube Studio interface. Remember that mastery comes with practice. Your first few streams might not be perfect, but each broadcast is a learning opportunity.

Focus on consistency, engage genuinely with your audience, and continuously seek ways to improve your content and technical setup. The YouTube Live platform is constantly evolving, offering new features and tools to enhance the creator experience. Embrace the journey, adapt to feedback, and allow your unique voice to shine through.

Whether you're just starting or looking to scale, remember that growth is a journey. Tools and resources, including those found at streamhub.shop, are designed to support creators at every stage, helping you transform potential into tangible success. Your audience awaits; it’s time to go live!

About the author

StreamHub Editorial Team — practicing streamers and editors focused on Kick/Twitch growth, OBS setup, and monetization. Contact: Telegram.

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