Streaming Metrics That Actually Matter: What to Track and Why

Many streamers obsess over follower count — a vanity metric. Here's what actually matters.

Key Metrics

Average Viewers

The most important number. Shows how many people actually watch, not just follow.

Watch Time

Total hours watched. Higher = algorithm loves you.

Chat Messages Per Hour

Engagement quality indicator.

Follower-to-Viewer Ratio

How many followers actually return? Low ratio = inactive followers.

Sub/Donation Rate

Monetization health check.

Vanity Metrics (Don't Obsess)

• Follower count alone
• Peak viewers (one-time spikes)
• Social media followers

Using Metrics

1. Track weekly, not daily (reduces stress)
2. Look for trends, not individual streams
3. Compare to yourself, not others

Improving Metrics

Viewer boosting from streamhub.shop improves average viewers — the key metric — which compounds into better discovery and organic growth.